In Q4 of 2017, Alexandra was assigned the development and daily management of a multi-channel content strategy to support the new flagship product by MobileHelp: MobileHelp Smart, powered by Samsung. The vital-to-success task required an effective editorial calendar and outlined growth initiatives to publicize the product reveal press conference, soft launch and hard launch throughout Q1 and Q2 of 2018.
As Social Media Manager of MobileHelp, leading manufacturer, product and service provider of medical alert technology. Alexandra developed a pre-publicizing campaign, secured and a cross-network digital promotion strategy to best reach and engage with the MobileHelp key demographic.
A record breaking engagement Live Facebook Event helped greatly to build buzz for MobileHelp Smart, powered by Samsung. Connecting with medical alert experts and influencers to utilize cross promotion and tactical network building has lead to significant network growth, engagement and a solidified socially responsible brand image.
This 3 page media kit was designed in collaboration with lead MobileHelp graphic designer. All content created by Alexandra Gulkin.
Alexandra currently manages these MobileHelp Social Media networks: